Impact of ICTs on event management and marketing
"This book explores the impact of new information and communications technologies on event management and marketing"--
| Другие авторы: | , , , |
|---|---|
| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey, PA
IGI Global, Business Science Reference,
[2021]
|
| Серии: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |