Impact of ICTs on event management and marketing

Impact of ICTs on event management and marketing

"This book explores the impact of new information and communications technologies on event management and marketing"--

Bibliographic Details
Other Authors: Birdir, Kemal, Birdir, Sevda, 1969-, Dalgic, Ali, 1987-, Toksoz, Derya, 1990-
Format: eBook
Language:English
Published: Hershey, PA IGI Global, Business Science Reference, [2021]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Special events > Planning > Technological innovations.
Special events > Marketing > Technological innovations.
EBSCO eBooks
Electronic books.
Online Access:EBSCOhost
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