Impact of ICTs on event management and marketing

Impact of ICTs on event management and marketing

"This book explores the impact of new information and communications technologies on event management and marketing"--

Библиографическая информация
Другие авторы:	Birdir, Kemal, Birdir, Sevda, 1969-, Dalgic, Ali, 1987-, Toksoz, Derya, 1990-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA IGI Global, Business Science Reference, [2021]
Серии:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Предметы:	Special events > Planning > Technological innovations. Special events > Marketing > Technological innovations. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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