Impact of ICTs on event management and marketing
"This book explores the impact of new information and communications technologies on event management and marketing"--
| Other Authors: | , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global, Business Science Reference,
[2021]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
Table of Contents:
- Marketing events in a digital era, opportunities and challenges / Gökhan Akel
- The role of ICTs for effective marketing activities in event tourism / Mozlem Sen
- Information and communication technology for even management / Fatma Doganay Ergen
- The impact of ICT on strategic event management / Gaye Onan
- Virtual reality for better event planning and management / Alana Thomson, Ingrid Proud, Andrew Goldston, Rebecca Dodds-Gorman
- Black Friday as a shopping even t: motivational tendency of Y Generation consumers in digital environment / Dilaysu Cinar
- Website usage in event marketing / Gonca Davras
- New trends in event marketing / Remziye Ekici, Derya Toksoz
- Marketing innovationsin industry 4.0 and their impacts on events Mmrketing / Misra Çakaloglu
- Importance of ICT in human resources management and evaluation in terms of events / Pinar Uçar.