New techniques for brand management in the healthcare sector
"This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified&qu...
| Other Authors: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global, Business Science Reference,
[2021]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 02437cam a2200517 i 4500 | ||
|---|---|---|---|
| 001 | koha001014490 | ||
| 003 | OCoLC | ||
| 005 | 20250222070036.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 191129s2021 pau ob 001 0 eng | ||
| 010 | |a 2019047045 | ||
| 035 | |a koha001014490 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCF |d OCLCQ |d YDX |d OCLCO |d N$T | ||
| 020 | |a 9781799830368 |q electronic book | ||
| 020 | |a 1799830365 |q electronic book | ||
| 020 | |a 9781799830375 |q (electronic bk.) | ||
| 020 | |a 1799830373 |q (electronic bk.) | ||
| 020 | |z 9781799830344 |q hardcover | ||
| 020 | |z 9781799830351 |q paperback | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a RA410.56 |b .N49 2021 |
| 082 | 0 | 0 | |a 362.1068/8 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a New techniques for brand management in the healthcare sector |c [edited by] Ana Pinto Borges, Paula Rodrigues. |
| 264 | 1 | |a Hershey, PA |b IGI Global, Business Science Reference, |c [2021] | |
| 300 | |a 1 online resource (xvii, 244 pages) | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 500 | |a "Premier reference source"--Cover. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on January 07, 2021). | ||
| 653 | 0 | |a Medical care |x Marketing. | |
| 653 | 0 | |a Branding (Marketing) | |
| 653 | 0 | |a Medical tourism |x Marketing. | |
| 653 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755 | |
| 653 | 7 | |a Medical care |x Marketing. |2 fast |0 (OCoLC)fst01013822 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Borges, Ana Pinto, |d 1980- |9 913803 | |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |9 912848 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2716635.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014490 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014490 |d 1014490 | ||
| 039 | |||