Insights, innovation, and analytics for optimal customer engagement
"This book is an attempt to study the emerging concept of customer engagement and investigating underlying theories, innovative ways, review of existing literature, engagement analytics and insights for marketers with reference to customer engagement"--
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey, Pennsylvania
IGI Global, Business Science Reference,
[2021]
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| Серии: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| Итог: | "This book is an attempt to study the emerging concept of customer engagement and investigating underlying theories, innovative ways, review of existing literature, engagement analytics and insights for marketers with reference to customer engagement"-- |
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| Примечание: | "Premier reference source"--Cover. |
| Объем: | 1 online resource (334 pages) |
| Библиография: | Includes bibliographical references and index. |
| ISBN: | 1799839206 9781799839200 |