Insights, innovation, and analytics for optimal customer engagement
"This book is an attempt to study the emerging concept of customer engagement and investigating underlying theories, innovative ways, review of existing literature, engagement analytics and insights for marketers with reference to customer engagement"--
| Other Authors: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania
IGI Global, Business Science Reference,
[2021]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 03619cam a2200541Ki 4500 | ||
|---|---|---|---|
| 001 | koha001014511 | ||
| 003 | OCoLC | ||
| 005 | 20250222070037.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 210306s2021 pau fob 001 0 eng d | ||
| 035 | |a koha001014511 | ||
| 040 | |a IGIGL |b eng |e rda |c IGIGL |d OCLCO |d YDXIT |d N$T | ||
| 020 | |a 1799839206 |q electronic book | ||
| 020 | |a 9781799839200 |q (electronic bk.) | ||
| 020 | |z 9781799868644 |q paperback | ||
| 020 | |z 1799839192 |q paperback | ||
| 020 | |z 9781799839194 |q hardcover | ||
| 020 | |z 1799868648 |q hardcover | ||
| 024 | 7 | |a 10.4018/978-1-7998-3919-4 |2 doi | |
| 050 | 4 | |a HF5415.5 |b .I57 2021 | |
| 082 | 0 | 4 | |a 658.8/12 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Insights, innovation, and analytics for optimal customer engagement |c [edited by] Samala Nagaraj. |
| 264 | 1 | |a Hershey, Pennsylvania |b IGI Global, Business Science Reference, |c [2021] | |
| 300 | |a 1 online resource (334 pages) | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 500 | |a "Premier reference source"--Cover. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Chapter 1. Augmented reality and its relationship with customer experience in retailing -- Chapter 2. Examination of empirical studies on customer engagement, online engagement, and social media engagement -- Chapter 3. Customer engagement: theoretical framework, reviewing, and cataloguing -- Chapter 4. Review of customer activism concepts: implications for customer engagement management -- Chapter 5. The role of customer engagement in the COVID-19 era -- Chapter 6. Creative and innovative ways of consumer engagement -- Chapter 7. Impact of artificial intelligence in the future of retail and customer engagement -- Chapter 8. Firms and consumer attitudes in the digital market: analytical hierarchy process approach -- Chapter 9. Valuing wellbeing: a step closer to optimum customer engagement -- Chapter 10. Online retailing and customer engagement: the changing paradigm of customer relationship management (CRM) -- Chapter 11. Determinants of customer engagement in electronic word of mouth (eWOM) communication -- Chapter 12. It's all about creating customer value: activating engagement through CRM-driven projects -- Chapter 13. Artificial intelligence in the hospitality sector. | |
| 520 | 3 | |a "This book is an attempt to study the emerging concept of customer engagement and investigating underlying theories, innovative ways, review of existing literature, engagement analytics and insights for marketers with reference to customer engagement"-- |c Provided by publisher. | |
| 588 | |a Description based on online resource; title from digital title page (viewed on March 09, 2021). | ||
| 653 | 0 | |a Customer relations |x Management. | |
| 653 | 0 | |a Branding (Marketing) | |
| 653 | 0 | |a Consumer satisfaction. | |
| 653 | 7 | |a Branding (Marketing) |2 fast | |
| 653 | 7 | |a Consumer satisfaction. |2 fast | |
| 653 | 7 | |a Customer relations |x Management. |2 fast | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Nagaraj, Samala, |d 1980- |9 913928 | |
| 710 | 2 | |a IGI Global, |e publisher. |9 899844 | |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |9 912848 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2760339.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014511 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014511 |d 1014511 | ||
| 039 | |||