Developing successful global strategies for marketing luxury brands
"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumer...
| Другие авторы: | , , |
|---|---|
| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2021]
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| Серии: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 04362cam a2200541 i 4500 | ||
|---|---|---|---|
| 001 | koha001014520 | ||
| 003 | OCoLC | ||
| 005 | 20250222070037.0 | ||
| 006 | m d u | ||
| 007 | cr ||||||||||| | ||
| 008 | 201106s2021 paua ob 001 0 eng | ||
| 010 | |a 2020048963 | ||
| 035 | |a koha001014520 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCF |d YDX |d IGIGL |d N$T | ||
| 020 | |a 9781799858836 |q electronic book | ||
| 020 | |a 1799858839 |q electronic book | ||
| 020 | |a 9781799858843 |q (electronic bk.) | ||
| 020 | |a 1799858847 |q (electronic bk.) | ||
| 020 | |z 9781799858829 |q hardcover | ||
| 020 | |z 9781799868576 |q paperback | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HD9999.L852 |b D48 2021 |
| 082 | 0 | 0 | |a 658.8/02 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Developing successful global strategies for marketing luxury brands |c Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo. |
| 264 | 1 | |a Hershey, PA |b Business Science Reference, an imprint of IGI Global, |c [2021] | |
| 300 | |a 1 online resource (xxiii, 351 pages) |b illustrations. | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 500 | |a "Premier Reference Source" -- taken from front cover. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on March 17, 2021). | ||
| 505 | 0 | |a Section 1. Managing global luxury brands in the era of digitalisation. Chapter 1. The evolution of distribution in the luxury sector: from single to omni-channel ; Chapter 2. Omnichannel shopping experiences for fast fashion and luxury brands: an exploratory study ; Chapter 3. Examining the integration of virtual and physical platforms from luxury brand managers' perspectives ; Chapter 4. Managing integrated brand communication strategies in the online era: new marketing frontiers for luxury goods ; Chapter 5. Investigating the impact of luxury brands' traditional and digital contents on customer-based brand equity ; Chapter 6. When luxury brands changed their approach to social media ; Chapter 7. Innovating luxury service experiences through e-servicescapes ; Chapter 8. Pivots in the luxury business: discovering the new luxury consumer through social data ; Chapter 9. Luxury brands and strategic management accounting -- Section 2. Sustainable development in the luxury industry. Chapter 10. Is luxury compatible with corporate social responsibility (CSR)?: models for sustainable marketing strategies ; Chapter 11. Upcycled vs. recycled products by luxury brands: status and environmental concern motives -- Section 3. New trends in consumer behaviour. Chapter 12. Generations' attitudes and behaviours in the luxury sector ; Chapter 13. There is no such thing as the millennial: a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea ; Chapter 14. Designing luxurious food experiences for millennials and post-millennials ; Chapter 15. Influence of celebrity endorsement on mature female luxury cosmetic consumers. | |
| 653 | 0 | |a Luxury goods industry. | |
| 653 | 0 | |a Luxuries |x Marketing. | |
| 653 | 7 | |a Luxuries |x Marketing. |2 fast |0 (OCoLC)fst01004140 | |
| 653 | 7 | |a Luxury goods industry. |2 fast |0 (OCoLC)fst01202059 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Mosca, Fabrizio, |9 913939 | |
| 700 | 1 | |a Casalegno, Cecilia, |d 1979- |9 913940 | |
| 700 | 1 | |a Gallo-Martinez, Rosalia, |d 1964- |9 913941 | |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |9 912848 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2893867.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014520 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014520 |d 1014520 | ||
| 039 | |||