Innovative perspectives on corporate communication in the global world
"This publication contains different contributions focused on the description of methods, processes and tools that can be adopted to achieve corporate internationalization goals and the importance of collecting all pertinent project knowledge that supports the adoption and utilization of digita...
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2021]
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| Series: | Advances in linguistics and communication studies (ALCS) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | "This publication contains different contributions focused on the description of methods, processes and tools that can be adopted to achieve corporate internationalization goals and the importance of collecting all pertinent project knowledge that supports the adoption and utilization of digital marketing strategies for promoting the dissemination of corporate information"-- |
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| Item Description: | "Premier Reference Source" -- taken from front cover. |
| Physical Description: | 1 online resource (xxvi, 319 pages) illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 179986801X 9781799868019 |