Innovative perspectives on corporate communication in the global world

"This publication contains different contributions focused on the description of methods, processes and tools that can be adopted to achieve corporate internationalization goals and the importance of collecting all pertinent project knowledge that supports the adoption and utilization of digita...

Полное описание

Библиографическая информация
Другие авторы: Olvera Lobo, María Dolores
Формат: Электронная книга
Язык:English
Публикация: Hershey, PA Business Science Reference, an imprint of IGI Global, [2021]
Серии:Advances in linguistics and communication studies (ALCS) book series.
Предметы:
Online-ссылка:EBSCOhost
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Описание
Итог:"This publication contains different contributions focused on the description of methods, processes and tools that can be adopted to achieve corporate internationalization goals and the importance of collecting all pertinent project knowledge that supports the adoption and utilization of digital marketing strategies for promoting the dissemination of corporate information"--
Примечание:"Premier Reference Source" -- taken from front cover.
Объем:1 online resource (xxvi, 319 pages) illustrations.
Библиография:Includes bibliographical references and index.
ISBN:179986801X
9781799868019