Big data analytics for improved accuracy, efficiency, and decision making in digital marketing

Big data analytics for improved accuracy, efficiency, and decision making in digital marketing

"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--

Bibliographic Details
Other Authors:	Singh, Amandeep, 1982-
Format:	eBook
Language:	English
Published:	Hershey, PA Business Science Reference, 2021.
Subjects:	Internet marketing > Statistical methods. Decision making > Statistical methods. Big data. EBSCO eBooks Electronic books.
Online Access:	EBSCOhost Перейти в каталог НБ ТГУ

Description
Summary:	"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--
Physical Description:	1 online resource
Bibliography:	Includes bibliographical references and index.
ISBN:	9781799872337 1799872335 9781799872344 1799872343