Big data analytics for improved accuracy, efficiency, and decision making in digital marketing

Big data analytics for improved accuracy, efficiency, and decision making in digital marketing

"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--

Библиографическая информация
Другие авторы:	Singh, Amandeep, 1982-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA Business Science Reference, 2021.
Предметы:	Internet marketing > Statistical methods. Decision making > Statistical methods. Big data. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

Описание
Итог:	"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--
Объем:	1 online resource
Библиография:	Includes bibliographical references and index.
ISBN:	9781799872337 1799872335 9781799872344 1799872343