Big data analytics for improved accuracy, efficiency, and decision making in digital marketing

"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--

Bibliographic Details
Other Authors: Singh, Amandeep, 1982-
Format: eBook
Language:English
Published: Hershey, PA Business Science Reference, 2021.
Subjects:
Online Access:EBSCOhost
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