Advanced digital marketing strategies in a data-driven era
"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge disco...
| Other Authors: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2021]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| Summary: | "This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"-- |
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| Item Description: | "Premier Reference Source" -- taken from front cover. |
| Physical Description: | 1 online resource illustrations (some color). |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781799880059 1799880052 |