Advanced digital marketing strategies in a data-driven era
"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge disco...
| Other Authors: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2021]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 02330cam a2200469 i 4500 | ||
|---|---|---|---|
| 001 | koha001014568 | ||
| 003 | OCoLC | ||
| 005 | 20250222070039.0 | ||
| 006 | m d | ||
| 007 | cr ||||||||||| | ||
| 008 | 210503s2021 paua ob 001 0 eng | ||
| 010 | |a 2021017671 | ||
| 035 | |a koha001014568 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCF |d N$T |d YDX | ||
| 020 | |a 9781799880059 |q electronic book | ||
| 020 | |a 1799880052 |q electronic book | ||
| 020 | |z 9781799880035 |q hardcover | ||
| 020 | |z 9781799880042 |q paperback | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HF5415.1265 |b .A378 2021 |
| 082 | 0 | 0 | |a 658.8/72 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Advanced digital marketing strategies in a data-driven era |c José Ramon Saura. |
| 264 | 1 | |a Hershey, PA |b Business Science Reference, an imprint of IGI Global, |c [2021] | |
| 300 | |a 1 online resource |b illustrations (some color). | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 500 | |a "Premier Reference Source" -- taken from front cover. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on September 16, 2021). | ||
| 653 | 0 | |a Internet marketing. | |
| 653 | 0 | |a Internet marketing |x Statistical methods. | |
| 653 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Saura, José Ramón, |d 1992- |9 914009 | |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |9 912848 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2968223.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014568 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014568 |d 1014568 | ||
| 039 | |||