Advanced digital marketing strategies in a data-driven era

Advanced digital marketing strategies in a data-driven era

"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge disco...

Полное описание

Библиографическая информация
Другие авторы:	Saura, José Ramón, 1992-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA Business Science Reference, an imprint of IGI Global, [2021]
Серии:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Предметы:	Internet marketing. Internet marketing > Statistical methods. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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