Handbook of research on IoT, digital transformation, and the future of global marketing
"This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"--
| Другие авторы: | , , |
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey, PA
Business Science Reference,
[2021]
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| Серии: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| Итог: | "This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"-- |
|---|---|
| Объем: | 1 online resource. |
| Библиография: | Includes bibliographical references and index. |
| ISBN: | 1799871940 9781799871941 |