Handbook of research on IoT, digital transformation, and the future of global marketing
"This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"--
| Other Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference,
[2021]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 02540cam a2200553 i 4500 | ||
|---|---|---|---|
| 001 | koha001014590 | ||
| 003 | OCoLC | ||
| 005 | 20250222070040.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 201106s2021 pau ob 001 0 eng | ||
| 010 | |a 2020050316 | ||
| 035 | |a koha001014590 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d UIU |d OCLCF |d YDX |d N$T | ||
| 020 | |a 1799871940 |q electronic book | ||
| 020 | |a 9781799871941 |q (electronic bk.) | ||
| 020 | |z 9781799871927 |q hardcover | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5415.1265 |b .H36 2021 |
| 082 | 0 | 0 | |a 658.8/72 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Handbook of research on IoT, digital transformation, and the future of global marketing |c Hatem El-Gohary, David Edwards, Mohamed Slim Ben Mimoun. |
| 264 | 1 | |a Hershey, PA |b Business Science Reference, |c [2021] | |
| 300 | |a 1 online resource. | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on November 03, 2021). | ||
| 653 | 0 | |a Internet marketing. | |
| 653 | 0 | |a Marketing. | |
| 653 | 0 | |a Customer relations. | |
| 653 | 0 | |a Electronic commerce. | |
| 653 | 0 | |a Internet of things. | |
| 653 | 7 | |a Customer relations. |2 fast |0 (OCoLC)fst00885533 | |
| 653 | 7 | |a Electronic commerce. |2 fast |0 (OCoLC)fst00906906 | |
| 653 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 653 | 7 | |a Internet of things. |2 fast |0 (OCoLC)fst01894151 | |
| 653 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a El-Gohary, Hatem, |d 1970- |9 914055 | |
| 700 | 1 | |a Edwards, David, |d 1968- |9 914056 | |
| 700 | 1 | |a Ben Mimoun, Mohamed Slim, |d 1974- |9 914057 | |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |9 912848 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2997353.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014590 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014590 |d 1014590 | ||
| 039 | |||