Handbook of research on IoT, digital transformation, and the future of global marketing

Handbook of research on IoT, digital transformation, and the future of global marketing

"This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"--

Библиографическая информация
Другие авторы:	El-Gohary, Hatem, 1970-, Edwards, David, 1968-, Ben Mimoun, Mohamed Slim, 1974-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA Business Science Reference, [2021]
Серии:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Предметы:	Internet marketing. Marketing. Customer relations. Electronic commerce. Internet of things. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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