Cases on digital strategies and management issues in modern organizations
""This book explores the application of strategy conceptual models and theories in the current competitive business world"--Provided by publisher"--
| Other Authors: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2022]
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| Series: | Advances in business strategy and competitive advantage.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 03419cam a2200553 i 4500 | ||
|---|---|---|---|
| 001 | koha001014626 | ||
| 003 | OCoLC | ||
| 005 | 20250222070041.0 | ||
| 006 | m d | ||
| 007 | cr ||||||||||| | ||
| 008 | 191016s2022 paua ob 001 0 eng | ||
| 010 | |a 2019032857 | ||
| 035 | |a koha001014626 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCF |d OCLCQ |d YDX |d OCLCO |d DLC |d YWS |d N$T | ||
| 020 | |a 9781799816324 |q electronic book | ||
| 020 | |a 179981632X |q electronic book | ||
| 020 | |a 1799816338 | ||
| 020 | |a 9781799816331 |q (electronic bk.) | ||
| 020 | |z 9781799816300 |q hardcover | ||
| 020 | |z 9781799816317 |q paperback | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HD30.28 |b .C4133 2022 |
| 082 | 0 | 0 | |a 658.4/012 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Cases on digital strategies and management issues in modern organizations |c José Duarte Santos. |
| 264 | 1 | |a Hershey, PA |b Business Science Reference, an imprint of IGI Global, |c [2022] | |
| 300 | |a 1 online resource |b illustrations (some color). | ||
| 490 | 1 | |a Advances in business strategy and competitive advantage (ABSCA) book series | |
| 500 | |a "Premier Reference Source" -- taken from front cover. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a ""This book explores the application of strategy conceptual models and theories in the current competitive business world"--Provided by publisher"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on December 23, 2021). | ||
| 505 | 0 | |a Title Page -- Copyright Page -- Book Series -- Dedication -- Table of Contents -- Detailed Table of Contents -- Preface -- Chapter 1: Digital Transformation -- Chapter 2: Be Like Amazon -- Chapter 3: Digital Value Innovation and Strategic Management Practices of Adyar Ananda Bhavan -- Chapter 4: Consumer Perception of Brand Repositioning Through Benefit Diversification and Intensity of Use -- Chapter 5: Rose-Patisserie and Coffee House -- Chapter 6: THEIA -- Chapter 7: The Bonduelle Group's Distribution Strategy -- Chapter 8: How to Build a Leading So-Called Neobank and Pursue Its Growth? -- Chapter 9: Purpose-Driven Marketing Wars -- Chapter 10: SWOT Analysis and a Case Study at Kayseri Airport -- Chapter 11: The Adoption of a CRM Strategy Based on the Six-Dimensional Model -- Chapter 12: How Competitive Strategies Affect Organizational Structure -- Chapter 13: The Effects of Real-Time Content Marketing on Consumer Emotions and Behaviors -- Compilation of References -- About the Contributors -- Index. | |
| 653 | 0 | |a Strategic planning |v Case studies. | |
| 653 | 0 | |a Management |v Case studies. | |
| 653 | 6 | |a Planification stratégique |v Études de cas. | |
| 653 | 6 | |a Gestion |v Études de cas. | |
| 653 | 7 | |a Management. |2 fast |0 (OCoLC)fst01007141 | |
| 653 | 7 | |a Strategic planning. |2 fast |0 (OCoLC)fst01134371 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 655 | 7 | |a Case studies. |2 fast |0 (OCoLC)fst01423765 |9 900824 | |
| 700 | 1 | |a Santos, Jose Duarte, |d 1966- |9 913264 | |
| 830 | 0 | |a Advances in business strategy and competitive advantage. |9 912270 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/3091556.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014626 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014626 |d 1014626 | ||
| 039 | |||