Cases on digital strategies and management issues in modern organizations
""This book explores the application of strategy conceptual models and theories in the current competitive business world"--Provided by publisher"--
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2022]
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| Series: | Advances in business strategy and competitive advantage.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
Table of Contents:
- Title Page
- Copyright Page
- Book Series
- Dedication
- Table of Contents
- Detailed Table of Contents
- Preface
- Chapter 1: Digital Transformation
- Chapter 2: Be Like Amazon
- Chapter 3: Digital Value Innovation and Strategic Management Practices of Adyar Ananda Bhavan
- Chapter 4: Consumer Perception of Brand Repositioning Through Benefit Diversification and Intensity of Use
- Chapter 5: Rose-Patisserie and Coffee House
- Chapter 6: THEIA
- Chapter 7: The Bonduelle Group's Distribution Strategy
- Chapter 8: How to Build a Leading So-Called Neobank and Pursue Its Growth?
- Chapter 9: Purpose-Driven Marketing Wars
- Chapter 10: SWOT Analysis and a Case Study at Kayseri Airport
- Chapter 11: The Adoption of a CRM Strategy Based on the Six-Dimensional Model
- Chapter 12: How Competitive Strategies Affect Organizational Structure
- Chapter 13: The Effects of Real-Time Content Marketing on Consumer Emotions and Behaviors
- Compilation of References
- About the Contributors
- Index.