Marketing, Creativity and Experiential Design.
This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation's role in the economy. It also explores brandi...
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Newcastle-upon-Tyne
Cambridge Scholars Publisher,
2021.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 02495cam a2200541Ki 4500 | ||
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| 003 | OCoLC | ||
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| 016 | 7 | |a 020403131 |2 Uk | |
| 019 | |a 1286344856 |a 1286367604 | ||
| 020 | |a 1527577538 |q electronic book | ||
| 020 | |a 9781527577534 |q (electronic bk.) | ||
| 020 | |z 9781527575578 | ||
| 020 | |z 1527575578 | ||
| 037 | |a 9781527577534 |b Cambridge Scholars Publishing | ||
| 050 | 4 | |a HF5415.153 |b .M38 2021 | |
| 082 | 0 | 4 | |a 658.575 |2 23 |
| 049 | |a MAIN | ||
| 100 | 1 | |a Matos, Nelson de. |9 914144 | |
| 245 | 1 | 0 | |a Marketing, Creativity and Experiential Design. |
| 264 | 1 | |a Newcastle-upon-Tyne |b Cambridge Scholars Publisher, |c 2021. | |
| 300 | |a 1 online resource (236 p.) | ||
| 520 | |a This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation's role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design. | ||
| 653 | 0 | |a New products. | |
| 653 | 0 | |a Design |x Management. | |
| 653 | 0 | |a Marketing. | |
| 653 | 0 | |a Experiential research. | |
| 653 | 0 | |a Technological innovations |x Economic aspects. | |
| 653 | 7 | |a Design |x Management. |2 fast |0 (OCoLC)fst00891279 | |
| 653 | 7 | |a Experiential research. |2 fast |0 (OCoLC)fst00918400 | |
| 653 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 653 | 7 | |a New products. |2 fast |0 (OCoLC)fst01036889 | |
| 653 | 7 | |a Technological innovations |x Economic aspects. |2 fast |0 (OCoLC)fst01145010 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Guerreiro, Manuela. |9 914145 | |
| 700 | 1 | |a Pinto, Patrícia. |9 914146 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/3103943.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014638 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014638 |d 1014638 | ||
| 039 | |||