Marketing, Creativity and Experiential Design.

Marketing, Creativity and Experiential Design.

This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation's role in the economy. It also explores brandi...

Полное описание

Библиографическая информация
Главный автор:	Matos, Nelson de
Другие авторы:	Guerreiro, Manuela, Pinto, Patrícia
Формат:	Электронная книга
Язык:	English
Публикация:	Newcastle-upon-Tyne Cambridge Scholars Publisher, 2021.
Предметы:	New products. Design > Management. Marketing. Experiential research. Technological innovations > Economic aspects. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

Похожие документы

Impact of digital transformation on the development of new business models and consumer experience
Публикация: (2022)

Handbook of research on entrepreneurship, innovation, and internationalization
Публикация: (2019)

Handbook of research on driving industrial competitiveness with innovative design principles
Публикация: (2020)

Digital technologies for entrepreneurship in industry 4.0
Публикация: (2022)

Fostering innovation and competitiveness with fintech, regtech, and suptech
Публикация: (2021)

Global challenges and strategic disruptors in Asian businesses and economies
Публикация: (2021)

Radical reorganization of existing work structures through digitalization
Публикация: (2018)

Handbook of research on Innovative management using AI in industry 5.0
Публикация: (2021)

Handbook of research on innovations in Technology and Marketing for the Connected Consumer
по: Dadwal, Sumesh Singh
Публикация: (2020)

Managing social media practices in the digital economy
Публикация: (2020)

Developing relationships, personalization, and data herald in marketing 5.0
Публикация: (2022)

Handbook of research on sustainable development goals, climate change, and digitalization
Публикация: (2022)

Healthy buildings how indoor spaces drive performance and productivity
по: Allen, Joseph G., 1975-
Публикация: (2020)

Increasing supply chain performance in digital society
Публикация: (2022)

Handbook of research on IoT, digital transformation, and the future of global marketing
Публикация: (2021)

The Roots and Uses of Marketing Knowledge a Critical Inquiry into the Theory and Practice of Marketing
по: Smith, Terry
Публикация: (2020)

Innovative management and business practices in Asia
Публикация: (2020)

Handbook of research on developing circular, digital, and green economies in Asia
Публикация: (2022)

Digital transformation and innovative services for business and learning
Публикация: (2020)

Handbook of research on management and strategies for digital enterprise transformation
Публикация: (2021)

Technological development and impact on economic and environmental sustainability
Публикация: (2022)

Cases on emerging markets responses to the COVID-19 pandemic
Публикация: (2022)

Handbook of research on transmedia storytelling, audience engagement, and business strategies
Публикация: (2020)

Markets in the making rethinking competition, goods, and innovation
по: Callon, Michel
Публикация: (2021)

Encyclopedia of organizational knowledge, administration, and technology
Публикация: (2021)

Advanced digital architectures for model-driven adaptive enterprises
Публикация: (2020)

Emerging challenges, solutions, and best practices for digital enterprise transformation
Публикация: (2021)

Digital technology advancements in knowledge management
Публикация: (2021)

Logistics and supply chain management in the globalized business era
Публикация: (2022)

Global business leadership development for the fourth industrial revolution
Публикация: (2020)

Green business concepts, methodologies, tools, and applications
Публикация: (2019)

Managerial issues in digital transformation of global modern corporations
Публикация: (2021)

Achieving organizational agility, intelligence, and resilience through information systems
Публикация: (2022)

Competitive drivers for improving future business performance
Публикация: (2021)

Handbook of research on recent perspectives on management, international trade, and logistics
Публикация: (2021)

Moving businesses online and embracing e-commerce impact and opportunities caused by COVID-19
Публикация: (2022)

Transitioning from globalized to localized and self-reliant economies
Публикация: (2022)

Digital innovations for customer engagement, management, and organizational improvement
Публикация: (2020)

Handbook of research on digital transformation, industry use cases, and the impact of disruptive technologies
Публикация: (2022)

Handbook of research on business transformations in the era of digitalization
Публикация: (2019)