Experiential Marketing in an Age of Hyper-Connectivity Navigating the Customer Experience Journey.

Experiential Marketing in an Age of Hyper-Connectivity Navigating the Customer Experience Journey.

This book will serve as a first-stop, academic resource for every scholar of experiential marketing, aspiring marketing and consumer behavior student, agency executive, professor, and experiential marketing practitioner. It is as rigorous as it is informative and can be used as an introductory readi...

Полное описание

Библиографическая информация
Другие авторы:	Pomirleanu, Nadia, John-Mariadoss, Babu, Schibrowsky, John
Формат:	Электронная книга
Язык:	English
Публикация:	Newcastle-upon-Tyne Cambridge Scholars Publishing, 2022.
Предметы:	Marketing. Consumer behavior. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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