Impact of digital transformation on the development of new business models and consumer experience

Impact of digital transformation on the development of new business models and consumer experience

"This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms"--

Bibliographic Details
Other Authors:	Rodrigues, Maria Antonia, 1977-, Proença, João F.
Format:	eBook
Language:	English
Published:	Hershey, PA IGI Global, Business Science Reference (an imprint of IGI Global), [2022]
Series:	Advances in business strategy and competitive advantage.
Subjects:	Technological innovations > Economic aspects. Information technology > Economic aspects. Value. New products. Customer relations. Innovations > Aspect économique. Technologie de l'information > Aspect économique. Valeur. value (economic concept) EBSCO eBooks Electronic books.
Online Access:	EBSCOhost Перейти в каталог НБ ТГУ

Description
Summary:	"This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms"--
Physical Description:	1 online resource (xix, 347 pages) illustrations (some color).
Bibliography:	Includes bibliographical references and index.
ISBN:	179989181X 9781799891819