Impact of digital transformation on the development of new business models and consumer experience
"This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms"--
| Другие авторы: | , |
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey, PA
IGI Global, Business Science Reference (an imprint of IGI Global),
[2022]
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| Серии: | Advances in business strategy and competitive advantage.
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| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |