Impact of digital transformation on the development of new business models and consumer experience
"This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms"--
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global, Business Science Reference (an imprint of IGI Global),
[2022]
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| Series: | Advances in business strategy and competitive advantage.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |