Impact of digital transformation on the development of new business models and consumer experience

Impact of digital transformation on the development of new business models and consumer experience

"This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms"--

Библиографическая информация
Другие авторы:	Rodrigues, Maria Antonia, 1977-, Proença, João F.
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA IGI Global, Business Science Reference (an imprint of IGI Global), [2022]
Серии:	Advances in business strategy and competitive advantage.
Предметы:	Technological innovations > Economic aspects. Information technology > Economic aspects. Value. New products. Customer relations. Innovations > Aspect économique. Technologie de l'information > Aspect économique. Valeur. value (economic concept) EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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