A history of advertising the first 300,000 years
"This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising ind...
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Lanham, Maryland
Rowman & Littlefield,
[2022]
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 02461cam a2200433 i 4500 | ||
|---|---|---|---|
| 001 | koha001014704 | ||
| 003 | OCoLC | ||
| 005 | 20250222070044.0 | ||
| 006 | m d | ||
| 007 | cr ||||||||||| | ||
| 008 | 210811s2022 mdu ob 001 0 eng | ||
| 010 | |a 2021038850 | ||
| 035 | |a koha001014704 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCF |d N$T | ||
| 020 | |a 1538141221 | ||
| 020 | |a 9781538141229 |q (electronic bk.) | ||
| 020 | |z 9781538141212 |q (cloth ; |q alk. paper) | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HF5811 |
| 082 | 0 | 0 | |a 659.1 |2 23 |
| 049 | |a MAIN | ||
| 100 | 1 | |a Richards, Jef I., |9 914321 | |
| 245 | 1 | 2 | |a A history of advertising |b the first 300,000 years |c Jef I. Richards. |
| 264 | 1 | |a Lanham, Maryland |b Rowman & Littlefield, |c [2022] | |
| 300 | |a 1 online resource | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- Advertising Archeology -- From Late BCE to CE -- The Dark Ages of Advertising -- Emerging from the Dark -- Some Seventeenth- and Eighteenth-Century Advertisements -- The Result of Revolutions -- Nineteenth-Century Methods and Media -- Appeals and Social Implications via Nineteenth-Century Advertising -- The Twentieth Century Advertising Explosion and Beyond -- Industry People, Agencies, and Change -- The Science of Advertising -- Criticism, Law, and Policy -- Improving on the Old -- Newest Media and Methods -- Living in a Virtual World -- Ads and Culture -- and 2020 and Beyond -- Conclusion. | |
| 520 | |a "This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section"-- |c Provided by publisher. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher. | ||
| 653 | 0 | |a Advertising |x History. | |
| 653 | 7 | |a Advertising. |2 fast |0 (OCoLC)fst00797511 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 7 | |a History. |2 fast |0 (OCoLC)fst01411628 |9 228498 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/3241753.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014704 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014704 |d 1014704 | ||
| 039 | |||