Acceptance and Usage of Technology Through the Digital User Experience.
The contemporary world is characterized by the massive use of digital communication platforms and services that allow people to stay in touch with each other and their organizations. This digital transformation has changed marketing in an unpredictable way. However, despite a great deal of investiga...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Newcastle-upon-Tyne
Cambridge Scholars Publishing,
2022.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 01890cam a2200361 i 4500 | ||
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| 001 | koha001014723 | ||
| 003 | OCoLC | ||
| 005 | 20250222070045.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 220514s2022 enk o 000 0 eng d | ||
| 035 | |a koha001014723 | ||
| 040 | |a EBLCP |b eng |e rda |e pn |c EBLCP |d N$T |d EBLCP |d YDX |d OCLCQ | ||
| 020 | |a 9781527580411 |q (electronic book) | ||
| 020 | |a 1527580415 |q (electronic book) | ||
| 050 | 4 | |a HF5415.5 |b .A23 2022 | |
| 082 | 0 | 4 | |a 658.812 |2 23/eng/20220617 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Acceptance and Usage of Technology Through the Digital User Experience. |
| 264 | 1 | |a Newcastle-upon-Tyne |b Cambridge Scholars Publishing, |c 2022. | |
| 300 | |a 1 online resource (211 pages) | ||
| 520 | |a The contemporary world is characterized by the massive use of digital communication platforms and services that allow people to stay in touch with each other and their organizations. This digital transformation has changed marketing in an unpredictable way. However, despite a great deal of investigation in this regard, digital transformation and its impact on consumer behaviour still require exploration. This book sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the era of Web 4.0. It investigates the digital transformation. | ||
| 653 | 0 | |a Customer relations |x Management. | |
| 653 | 0 | |a Social media |x Economic aspects. | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Bahri-Ammari, Nedra. |9 914370 | |
| 700 | 1 | |a Yahia-Boumaiza, Imene Ben. |9 914371 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/3283230.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014723 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014723 |d 1014723 | ||
| 039 | |||