Entrepreneurial Valuation An Entrepreneur's Guide to Getting into the Minds of Customers
Value is a verb, and entrepreneurial valuation is the process of figuring out what others (should) value. The process is a challenging one, fraught with difficulties. If you are considering your own entrepreneurial journey, how do you start? How do you come up with a good idea? How do you know if yo...
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| Format: | eBook |
| Language: | English |
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Berlin ; Boston
De Gruyter,
[2022]
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| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
Table of Contents:
- Frontmatter
- Preface
- Contents
- Section 1: What is Value?
- Chapter 1 A History of Value
- Chapter 2 Where Modern Entrepreneurship Theory Goes Awry
- Chapter 3 Value as a Process
- Section 2: The Value Learning Cycle
- Chapter 4 Predictive Valuations
- Chapter 5 Exchange Value
- Chapter 6 The Value Experience
- Chapter 7 Assessment Valuations
- Section 3: Learning from your Customers
- Chapter 8 Entrepreneurial Empathy
- Chapter 9 Learning through Communication
- Chapter 10 Learning from Observation
- Chapter 11 Learning from Yourself
- Section 4: Facilitating Real Value
- Chapter 12 Innovating a Value Proposition
- Chapter 13 Managing Value Uncertainty
- Chapter 14 Customer Uncertainty and Value Diffusion
- Section 5: Understanding Entrepreneurial Economics
- Chapter 15 The Market Process
- Chapter 16 Regulation, Markets, and Entrepreneurship
- Chapter 17 Continuing Your Learning Journey
- List of Figures
- Index