Antecedents and outcomes of employee-based brand equity

Antecedents and outcomes of employee-based brand equity

"The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures"--

Bibliographic Details
Other Authors: Bari, Muhammad Waseem, 1980-, Abrar, Muhammad, 1976-, Alaverdov, Emilia, 1978-
Format: eBook
Language:English
Published: Hershey, PA Business Science Reference, an imprint of IGI Global, [2022]
Series:Advances in business strategy and competitive advantage.
Subjects:
Brand loyalty.
Customer loyalty.
Consumer satisfaction.
Employee morale > Marketing.
Performance > Marketing.
Personnel management > Marketing.
Organizational commitment > Marketing.
Corporate image > Marketing.
Consumer Behavior
Fidélité à une marque.
Consommateurs > Fidélité.
Consommateurs > Satisfaction.
EBSCO eBooks
Electronic books.
Online Access:EBSCOhost
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Description
Summary:"The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures"--
Physical Description:1 online resource (xix, 297 pages) illustrations (some color).
Bibliography:Includes bibliographical references and index.
ISBN:9781668436233
166843623X
9781668436240
1668436248

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