Antecedents and outcomes of employee-based brand equity
"The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures"--
| Другие авторы: | , , |
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2022]
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| Серии: | Advances in business strategy and competitive advantage.
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| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| Итог: | "The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures"-- |
|---|---|
| Объем: | 1 online resource (xix, 297 pages) illustrations (some color). |
| Библиография: | Includes bibliographical references and index. |
| ISBN: | 9781668436233 166843623X 9781668436240 1668436248 |