Antecedents and outcomes of employee-based brand equity
"The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures"--
| Other Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2022]
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| Series: | Advances in business strategy and competitive advantage.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 04592cam a2200721 i 4500 | ||
|---|---|---|---|
| 001 | koha001014746 | ||
| 003 | OCoLC | ||
| 005 | 20250222070045.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 220226s2022 paua ob 001 0 eng | ||
| 010 | |a 2021060959 | ||
| 035 | |a koha001014746 | ||
| 040 | |a DLC |b eng |e rda |e pn |c DLC |d OCLCO |d OCLCF |d IGIGL |d EBLCP |d OCLCQ |d YDX |d ESU |d N$T | ||
| 019 | |a 1302014563 |a 1302333838 |a 1333082713 |a 1334122464 | ||
| 020 | |a 9781668436233 |q electronic book | ||
| 020 | |a 166843623X |q electronic book | ||
| 020 | |a 9781668436240 |q (electronic bk.) | ||
| 020 | |a 1668436248 |q (electronic bk.) | ||
| 020 | |z 9781668436219 |q hardcover | ||
| 020 | |z 1668436213 |q hardcover | ||
| 020 | |z 9781668436226 |q paperback | ||
| 020 | |z 1668436221 |q paperback | ||
| 024 | 7 | |a 10.4018/978-1-6684-3621-9 |2 doi | |
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HF5415.32 |b .A567 2022 |
| 082 | 0 | 0 | |a 658.8/343 |2 23/eng/20220304 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Antecedents and outcomes of employee-based brand equity |c Muhammad Waseem Bari, Muhammad Abrar, Emilia Alaverdov. |
| 264 | 1 | |a Hershey, PA |b Business Science Reference, an imprint of IGI Global, |c [2022] | |
| 300 | |a 1 online resource (xix, 297 pages) |b illustrations (some color). | ||
| 490 | 1 | |a Advances in business strategy and competitive advantage (ABSCA) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures"-- |c Provided by publisher | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on August 03, 2022). | ||
| 505 | 0 | |a Chapter 1. Employee-based brand equity and factors of employee-brand association -- Chapter 2. Impact of employee-based brand equity on customer-based brand equity -- Chapter 3. Psychological capital as an antecedent of employee engagement and its relationship with intention to stay -- Chapter 4. Employee-based brand equity and competitive advantage -- Chapter 5. Employee-based brand equity: a literature review and a way forward -- Chapter 6. Knowledge-hiding behaviors and employee-based brand equity -- Chapter 7. Impact of leader-member exchange on innovative work behavior: role of employee-based brand equity, humor, and humble leadership -- Chapter 8. An exploration of the factors affecting brand association -- Chapter 9. Knowledge-sharing culture and employee-based brand equity -- Chapter 10. Workplace discrimination during international work assignments -- Chapter 11. Middle East: who will dominate in the region a case of China -- Chapter 12. Reviewing the employee branding process to gain firm competitive advantage -- Chapter 13. Linking psychological contract with employee-based brand equity -- Chapter 14. The impact of brand experience, service quality, and perceived value on word of mouth and repurchase intentions -- Chapter 15. A conceptual action plan for reducing environmental pollution through sustainable clothing purchase intention and behavior: a systematic review. | |
| 653 | 0 | |a Brand loyalty. | |
| 653 | 0 | |a Customer loyalty. | |
| 653 | 0 | |a Consumer satisfaction. | |
| 653 | 0 | |a Employee morale |x Marketing. | |
| 653 | 0 | |a Performance |x Marketing. | |
| 653 | 0 | |a Personnel management |x Marketing. | |
| 653 | 0 | |a Organizational commitment |x Marketing. | |
| 653 | 0 | |a Corporate image |x Marketing. | |
| 653 | 2 | |a Consumer Behavior | |
| 653 | 6 | |a Fidélité à une marque. | |
| 653 | 6 | |a Consommateurs |x Fidélité. | |
| 653 | 6 | |a Consommateurs |x Satisfaction. | |
| 653 | 7 | |a Brand loyalty. |2 fast |0 (OCoLC)fst00837881 | |
| 653 | 7 | |a Consumer satisfaction. |2 fast |0 (OCoLC)fst00876403 | |
| 653 | 7 | |a Customer loyalty. |2 fast |0 (OCoLC)fst00885531 | |
| 653 | 7 | |a Personnel management |x Marketing. |2 fast |0 (OCoLC)fst01058825 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Bari, Muhammad Waseem, |d 1980- |9 914411 | |
| 700 | 1 | |a Abrar, Muhammad, |d 1976- |9 914412 | |
| 700 | 1 | |a Alaverdov, Emilia, |d 1978- |9 914413 | |
| 830 | 0 | |a Advances in business strategy and competitive advantage. |9 912270 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/3312737.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014746 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014746 |d 1014746 | ||
| 039 | |||