Antecedents and outcomes of employee-based brand equity

Antecedents and outcomes of employee-based brand equity

"The purpose of this book is to enhance researchers and practitioners' understanding of how brand equity (employee perspective) could be fruitful in understanding and learning different theories and concepts with the interaction of different industries and cultures"--

Bibliographic Details
Other Authors: Bari, Muhammad Waseem, 1980-, Abrar, Muhammad, 1976-, Alaverdov, Emilia, 1978-
Format: eBook
Language:English
Published: Hershey, PA Business Science Reference, an imprint of IGI Global, [2022]
Series:Advances in business strategy and competitive advantage.
Subjects:
Brand loyalty.
Customer loyalty.
Consumer satisfaction.
Employee morale > Marketing.
Performance > Marketing.
Personnel management > Marketing.
Organizational commitment > Marketing.
Corporate image > Marketing.
Consumer Behavior
Fidélité à une marque.
Consommateurs > Fidélité.
Consommateurs > Satisfaction.
EBSCO eBooks
Electronic books.
Online Access:EBSCOhost
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Table of Contents:
  • Chapter 1. Employee-based brand equity and factors of employee-brand association
  • Chapter 2. Impact of employee-based brand equity on customer-based brand equity
  • Chapter 3. Psychological capital as an antecedent of employee engagement and its relationship with intention to stay
  • Chapter 4. Employee-based brand equity and competitive advantage
  • Chapter 5. Employee-based brand equity: a literature review and a way forward
  • Chapter 6. Knowledge-hiding behaviors and employee-based brand equity
  • Chapter 7. Impact of leader-member exchange on innovative work behavior: role of employee-based brand equity, humor, and humble leadership
  • Chapter 8. An exploration of the factors affecting brand association
  • Chapter 9. Knowledge-sharing culture and employee-based brand equity
  • Chapter 10. Workplace discrimination during international work assignments
  • Chapter 11. Middle East: who will dominate in the region a case of China
  • Chapter 12. Reviewing the employee branding process to gain firm competitive advantage
  • Chapter 13. Linking psychological contract with employee-based brand equity
  • Chapter 14. The impact of brand experience, service quality, and perceived value on word of mouth and repurchase intentions
  • Chapter 15. A conceptual action plan for reducing environmental pollution through sustainable clothing purchase intention and behavior: a systematic review.

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