Developing relationships, personalization, and data herald in marketing 5.0
"This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing"--
| Other Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
Business Science Reference, an imprint of IGI Global,
[2022]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 02690cam a2200565 i 4500 | ||
|---|---|---|---|
| 001 | koha001014748 | ||
| 003 | OCoLC | ||
| 005 | 20250222070045.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 220223s2022 pauab ob 001 0 eng | ||
| 010 | |a 2022970015 | ||
| 035 | |a koha001014748 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCF |d YDX |d N$T | ||
| 019 | |a 1299172612 | ||
| 020 | |a 1668444984 |q electronic book | ||
| 020 | |a 9781668444986 |q (electronic bk.) | ||
| 020 | |z 9781668444962 |q hardcover | ||
| 020 | |z 9781668444979 |q paperback | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HF5415.1265 |b .D478 2022 |
| 082 | 0 | 0 | |a 658.8/72 |2 23/eng/20220223 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Developing relationships, personalization, and data herald in marketing 5.0 |c Jasmine Kaur, Priya Jindal, Amandeep Singh. |
| 246 | 3 | |a Developing relationships, personalization, and data herald in marketing five point zero | |
| 264 | 1 | |a Hershey, PA |b Business Science Reference, an imprint of IGI Global, |c [2022] | |
| 300 | |a 1 online resource (xxv, 327 pages) |b illustrations (some color), color map. | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on August 02, 2022). | ||
| 653 | 0 | |a Internet marketing. | |
| 653 | 0 | |a Marketing |x Technological innovations. | |
| 653 | 0 | |a Customer relations. | |
| 653 | 6 | |a Marketing sur Internet. | |
| 653 | 6 | |a Marketing |x Innovations. | |
| 653 | 7 | |a Customer relations. |2 fast |0 (OCoLC)fst00885533 | |
| 653 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 653 | 7 | |a Marketing |x Technological innovations. |2 fast |0 (OCoLC)fst01010260 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Kaur, Jasmine, |d 1987- |9 914419 | |
| 700 | 1 | |a Jindal, Priya, |d 1978- |9 914420 | |
| 700 | 1 | |a Singh, Amandeep, |d 1982- |9 913987 | |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |9 912848 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/3312741.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014748 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014748 |d 1014748 | ||
| 039 | |||