Social customer relationship management (Social-CRM) in the era of Web 4.0
"This book is for those who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience and social customer relationship management on social networks and the importance of social networks to build loyalty in the web 4.0 era"--
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey, PA
IGI Global, Business Science Reference (an imprint of IGI Global),
[2022]
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| Серии: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| Итог: | "This book is for those who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience and social customer relationship management on social networks and the importance of social networks to build loyalty in the web 4.0 era"-- |
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| Объем: | 1 online resource (xxi, 317 pages) illustrations (some color). |
| Библиография: | Includes bibliographical references and index. |
| ISBN: | 1799895556 9781799895558 |