Social customer relationship management (Social-CRM) in the era of Web 4.0
"This book is for those who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience and social customer relationship management on social networks and the importance of social networks to build loyalty in the web 4.0 era"--
| Другие авторы: | |
|---|---|
| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey, PA
IGI Global, Business Science Reference (an imprint of IGI Global),
[2022]
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| Серии: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 02356cam a2200481 i 4500 | ||
|---|---|---|---|
| 001 | koha001014753 | ||
| 003 | OCoLC | ||
| 005 | 20250222070046.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 211215s2022 paua ob 001 0 eng | ||
| 010 | |a 2021051912 | ||
| 035 | |a koha001014753 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCF |d OCLCO |d YDX |d N$T | ||
| 019 | |a 1288681887 | ||
| 020 | |a 1799895556 |q electronic book | ||
| 020 | |a 9781799895558 |q (electronic bk.) | ||
| 020 | |z 9781799895534 |q hardcover | ||
| 020 | |z 9781799895541 |q paperback | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HF5415.5 |b .S62173 2022 |
| 082 | 0 | 0 | |a 658.812 |2 23/eng/20211215 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Social customer relationship management (Social-CRM) in the era of Web 4.0 |c [edited by] Nedra Bahri Ammari. |
| 264 | 1 | |a Hershey, PA |b IGI Global, Business Science Reference (an imprint of IGI Global), |c [2022] | |
| 300 | |a 1 online resource (xxi, 317 pages) |b illustrations (some color). | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "This book is for those who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience and social customer relationship management on social networks and the importance of social networks to build loyalty in the web 4.0 era"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on August 09, 2022). | ||
| 653 | 0 | |a Customer relations |x Management. | |
| 653 | 0 | |a Social media |x Economic aspects. | |
| 653 | 6 | |a Médias sociaux |x Aspect économique. | |
| 653 | 7 | |a Customer relations |x Management. |2 fast |0 (OCoLC)fst00885539 | |
| 653 | 7 | |a Social media |x Economic aspects. |2 fast |0 (OCoLC)fst01767769 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 700 | 1 | |a Ammari, Nedra Bahri, |d 1973- |9 914429 | |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |9 912848 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/3320907.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014753 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014753 |d 1014753 | ||
| 039 | |||