Big Data A Road Map for Successful Digital Marketing

Big Data A Road Map for Successful Digital Marketing

Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Mar...

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Bibliographic Details
Other Authors: Singh, Amandeep 1982- (Editor), Bansal, Rohit 1982- (Editor), Sharma, Sandhir (Editor), Abadia, Rhodora, Aggarwal, Kriti, Ahmad, Ashfaq, Balamurugan, S., Baral, Manish Mohan, Cervantes Flores, Oliver Moisés, Cervantes, Valeria Meléndez, Cervera, Claudia Malćn, Chimhundu, Ranga, De la Vega Meneses, José Gerardo, Dhaya, R., Goyal, Gulshan, Gupta, Alock, Hassan, Rumman, Jana, Bhaswati, Kalyani, B. J. D., Kanthavel, R., Kapoor, Komal, Kaur, Harmanpreet, Kaushik, Tanvi, Khoi, Bui Huy, Krishan, Ram, Malhotra, Rohit, Malik, Reena, Mittal, Vipin, Mukherjee, Subhodeep, Palanivelrajan, M., Putri, Seprianti Eka, Rabby, Fazla, Rana, Sudhir, Rasul, Tareq, Sandhu, Namrata, Selvalakshmi, M., Singh, Dilpreet, Trivedi, Sonal, Venkataiah, Chittipaka
Format: eBook
Language:English
Published: Berlin ; Boston De Gruyter, [2022]
Subjects:
Internet marketing > Technological innovations.
Big data.
BUSINESS & ECONOMICS / Marketing / General.
Role of Big Data, Digital Marketing, Big Data Information, Data Analytics, Business Information System, New Age Marketing, New Age Marketing.
EBSCO eBooks
Online Access:EBSCOhost
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