The global manager's guide to cultural literacy

The global manager's guide to cultural literacy

Global managers need to communicate and connect with many different cultures. The new language of business is cultural literacy, which encompasses basic knowledge of business language, culture and the local economy.This book provides a general overview and specific examples of cultural literacy. It...

Полное описание

Библиографическая информация
Главный автор:	Grosse, Christine Uber
Формат:	Электронная книга
Язык:	English
Публикация:	Newcastle upon Tyne Cambridge Scholars Publishing, [2019]
Предметы:	Management > Cross-cultural studies. International business enterprises > Management. Organizational behavior > Cross-cultural studies. Intercultural communication. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

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