The global manager's guide to cultural literacy
Global managers need to communicate and connect with many different cultures. The new language of business is cultural literacy, which encompasses basic knowledge of business language, culture and the local economy.This book provides a general overview and specific examples of cultural literacy. It...
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| Format: | eBook |
| Language: | English |
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Newcastle upon Tyne
Cambridge Scholars Publishing,
[2019]
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| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
Table of Contents:
- Intro; Dedication; Epigraph; Table of Contents; Acknowledgements; Introduction; The Americas; Chapter One; Chapter Two; Chapter Three; Asia; Chapter Four; Chapter Five; Europe; Chapter Six; Chapter Seven; Chapter Eight; Photo Copyright Information; Resources and References