Impact of mobile services on business development and e-commerce
"This book examines the importance of mobile services in business development, including its advantages and possible disadvantages. It also explores links between economics, finance, marketing, consumer behavior, and computer science and information technology"--
| Другие авторы: | , , |
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey, PA
IGI Global,
[2020]
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| Серии: | Advances in electronic commerce series.
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| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
Оглавление:
- Section 1. Mobile and electronic commerce on business development. Chapter 1. The impact of emergent technologies in the evolutionary path for M-commerce ; Chapter 2. Analysis of a mobile payment scenario: key issues and perspectives ; Chapter 3. Understanding drivers and barriers affecting merchants' adoption of mobile payments: an empirical research and theoretical review focused in Spain ; Chapter 4. Times have changed, don't lose business because of "sorry we don't accept cards!"
- Section 2. Consumer behavior in mobile and electronic commerce. Chapter 5. Problems faced by consumers in e-commerce transactions with special emphasis on digital economy in India and the European Union ; Chapter 6. Understanding consumers' continuance intention and word of mouth in mobile commerce based on extended UTAUT model ; Chapter 7. Mobile fashion C2C apps: examining the antecedents of customer satisfaction ; Chapter 8. Assessing the antecedents of user intention to use mobile payment services in the context of emerging markets ; Chapter 9. Improving an app for visually impaired travelers: EMT Malaga case study ; Chapter 10. Mobile travel apps and generation y in Malaysia: an empirical evidence to understanding the factors influencing the intention to use ; Chapter 11. Profiling mobile service customers in the Spanish market.