Blockchain technology and applications for digital marketing
"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--
| Другие авторы: | , , , |
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| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey, PA
IGI Global, Business Science Reference,
[2021]
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| Серии: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| Итог: | "The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"-- |
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| Примечание: | "Premier Reference Source" -- Cover. |
| Объем: | 1 online resource (xxiv, 329 pages) illustrations (chiefly color) |
| Библиография: | Includes bibliographical references and index. |
| ISBN: | 9781799880837 1799880834 9781799880844 1799880842 |