Blockchain technology and applications for digital marketing
"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--
| Другие авторы: | , , , |
|---|---|
| Формат: | Электронная книга |
| Язык: | English |
| Публикация: |
Hershey, PA
IGI Global, Business Science Reference,
[2021]
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| Серии: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Предметы: | |
| Online-ссылка: | EBSCOhost Перейти в каталог НБ ТГУ |
| LEADER | 04102cam a2200589 i 4500 | ||
|---|---|---|---|
| 001 | koha001014843 | ||
| 003 | OCoLC | ||
| 005 | 20250222070049.0 | ||
| 006 | m d | ||
| 007 | cr ||||||||||| | ||
| 008 | 210311s2021 paua ob 001 0 eng | ||
| 010 | |a 2021008450 | ||
| 035 | |a koha001014843 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCF |d YDX |d OCLCO |d IGIGL |d EBLCP |d N$T | ||
| 019 | |a 1259284338 |a 1261049890 |a 1261364774 | ||
| 020 | |a 9781799880837 |q electronic book | ||
| 020 | |a 1799880834 |q electronic book | ||
| 020 | |a 9781799880844 |q electronic book | ||
| 020 | |a 1799880842 |q electronic book | ||
| 020 | |z 9781799880813 |q hardcover | ||
| 020 | |z 9781799880820 |q paperback | ||
| 020 | |z 1799880818 | ||
| 024 | 7 | |a 10.4018/978-1-7998-8081-3 |2 doi | |
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a HF5415.1265 |b .B574 2021 |
| 082 | 0 | 0 | |a 658.8/720285574 |2 23 |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Blockchain technology and applications for digital marketing |c [edited by] Rohit Bansal, Pacha Malyadri, Amandeep Singh, Asif Pervez. |
| 264 | 1 | |a Hershey, PA |b IGI Global, Business Science Reference, |c [2021] | |
| 300 | |a 1 online resource (xxiv, 329 pages) |b illustrations (chiefly color) | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 500 | |a "Premier Reference Source" -- Cover. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on August 04, 2021). | ||
| 505 | 0 | |a Chapter 1. Blockchain technology and its brunt on digital marketing -- Chapter 2. Applications of blockchain technology for digital marketing: a systematic review -- Chapter 3. Blockchain towards decentralized digital marketing -- Chapter 4. AIC algorithm for online purchasing intention -- Chapter 5. Role of cryptocurrency in digital marketing -- Chapter 6. Blockchain technology in tourism management: potentialities, challenges, and implications -- Chapter 7. Developing a model to highlight the relation of digital trust with privacy and security for the blockchain technology -- Chapter 8. Design family health management system based on ethereum blockchain interaction with myetherwallet using solidity -- Chapter 9. Investigation on industry applications of blockchain technology -- Chapter 10. Risk-resilient supply chain using blockchain technology -- Chapter 11. Role of cryptocurrency in digital marketing -- Chapter 12. The integration of the blockchain technology into wine tourism -- Chapter 13. Adoption of blockchain technology: a case study of Walmart -- Chapter 14. Impact of blockchain on e-commerce: a SCOT analysis -- Chapter 15. Analytical impact of technology on the COVID-19 pandemic -- Chapter 16. Blockchain and the future of digital marketing -- Chapter 17. Motivating antecedents and consequences of blockchain technology in the insurance industry. | |
| 653 | 0 | |a Internet marketing. | |
| 653 | 0 | |a Blockchains (Databases) | |
| 653 | 7 | |a Blockchains (Databases) |2 fast |0 (OCoLC)fst01981761 | |
| 653 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 655 | 0 | |a EBSCO eBooks |9 905790 | |
| 655 | 4 | |a Electronic books. |9 899821 | |
| 700 | 1 | |a Bansal, Rohit, |d 1982- |9 914458 | |
| 700 | 1 | |a Malyadri, Pacha, |d 1958- |9 914640 | |
| 700 | 1 | |a Singh, Amandeep, |d 1982- |9 913987 | |
| 700 | 1 | |a Pervez, Asif, |d 1988- |9 914641 | |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. |9 912848 | |
| 856 | 4 | 0 | |3 EBSCOhost |u https://www.lib.tsu.ru/limit/2023/EBSCO/2956650.pdf |
| 856 | |y Перейти в каталог НБ ТГУ |u https://koha.lib.tsu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=1014843 | ||
| 910 | |a EBSCO eBooks | ||
| 999 | |c 1014843 |d 1014843 | ||
| 039 | |||