Blockchain technology and applications for digital marketing

Blockchain technology and applications for digital marketing

"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--

Библиографическая информация
Другие авторы:	Bansal, Rohit, 1982-, Malyadri, Pacha, 1958-, Singh, Amandeep, 1982-, Pervez, Asif, 1988-
Формат:	Электронная книга
Язык:	English
Публикация:	Hershey, PA IGI Global, Business Science Reference, [2021]
Серии:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Предметы:	Internet marketing. Blockchains (Databases) EBSCO eBooks Electronic books.
Online-ссылка:	EBSCOhost Перейти в каталог НБ ТГУ

Похожие документы

Hands-On IoT Solutions with Blockchain Discover How Converging IoT and Blockchain Can Help You Build Effective Solutions.
по: Santos, Maximiliano
Публикация: (2019)

Blockchain applications in IoT security
Публикация: (2021)

Regulatory aspects of artificial intelligence on blockchain
Публикация: (2022)

Large-scale data streaming, processing, and blockchain security
Публикация: (2021)

Handbook of research on IoT, digital transformation, and the future of global marketing
Публикация: (2021)

Digital marketing strategies and models for competitive business
Публикация: (2020)

Advanced digital marketing strategies in a data-driven era
Публикация: (2021)

Applications, challenges, and opportunities of blockchain technology in banking and insurance
Публикация: (2022)

Transforming businesses with bitcoin mining and blockchain applications
Публикация: (2020)

Developing relationships, personalization, and data herald in marketing 5.0
Публикация: (2022)

COVID-19's impact on the cryptocurrency market and the digital economy
Публикация: (2022)

Hands-on cybersecurity with Blockchain implement DDoS protection, PKI-based identity, 2FA, and DNS security using Blockchain
по: Gupta, Rajneesh
Публикация: (2018)

Handbook of research on innovations in Technology and Marketing for the Connected Consumer
по: Dadwal, Sumesh Singh
Публикация: (2020)

Application of gaming in new media marketing
Публикация: (2019)

Cross-border e-commerce marketing and managing
Публикация: (2021)

Ethereum Smart Contract Development Build blockchain-based decentralized applications using solidity.
по: Mukhopadhyay, Mayukh
Публикация: (2018)

Exploring the power of electronic word-of-mouth in the services industry
Публикация: (2020)

Quantum computing and Blockchain in business exploring the applications, challenges, and collision of quantum computing and blockchain
по: Krishnakumar, Arunkumar
Публикация: (2020)

Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics
Публикация: (2019)

Hands-on data science for marketing improve your marketing strategies with machine learning using Python and R
по: Hwang, Yoon Hyup
Публикация: (2019)

Handbook of research on entrepreneurship and marketing for global reach in the digital economy
Публикация: (2019)

Marketing, Creativity and Experiential Design.
по: Matos, Nelson de
Публикация: (2021)

Integrated Marketing Communications in Risk and Crisis Contexts a Culture-Centered Approach
по: Littlefield, Robert S.
Публикация: (2021)

The Roots and Uses of Marketing Knowledge a Critical Inquiry into the Theory and Practice of Marketing
по: Smith, Terry
Публикация: (2020)

Critical perspectives on diversity, equity, and inclusion in marketing
Публикация: (2022)

Data science for marketing analytics a practical guide to forming a killer marketing strategy through data analysis with Python
по: Baig, Mirza Rahim
Публикация: (2021)

Antecedents and outcomes of employee-based brand equity
Публикация: (2022)

Leveraging computer-mediated marketing environments
Публикация: (2019)

Consumer management in the Internet age how customers became managers in the modern workplace
по: Sperber, Joshua
Публикация: (2019)

Handbook of research on transmedia storytelling, audience engagement, and business strategies
Публикация: (2020)

Markets in the making rethinking competition, goods, and innovation
по: Callon, Michel
Публикация: (2021)

Improving marketing strategies for private label products
по: Arslan, Yusuf
Публикация: (2020)

Handbook of research on decision-making techniques in financial marketing
Публикация: (2020)

Developing successful global strategies for marketing luxury brands
Публикация: (2021)

Adaptive markets financial evolution at the speed of thought
по: Lo, Andrew W. (Andrew Wen-Chuan)
Публикация: (2019)

New techniques for brand management in the healthcare sector
Публикация: (2021)

Strategic marketing for social enterprises in developing nations
Публикация: (2019)

Innovations in the designing and marketing of information services
Публикация: (2020)

Increasing supply chain performance in digital society
Публикация: (2022)

Value chains the new economic imperialism
по: Suwandi, Intan
Публикация: (2019)