Blockchain technology and applications for digital marketing
"The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--
| Other Authors: | , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA
IGI Global, Business Science Reference,
[2021]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Subjects: | |
| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |
Table of Contents:
- Chapter 1. Blockchain technology and its brunt on digital marketing
- Chapter 2. Applications of blockchain technology for digital marketing: a systematic review
- Chapter 3. Blockchain towards decentralized digital marketing
- Chapter 4. AIC algorithm for online purchasing intention
- Chapter 5. Role of cryptocurrency in digital marketing
- Chapter 6. Blockchain technology in tourism management: potentialities, challenges, and implications
- Chapter 7. Developing a model to highlight the relation of digital trust with privacy and security for the blockchain technology
- Chapter 8. Design family health management system based on ethereum blockchain interaction with myetherwallet using solidity
- Chapter 9. Investigation on industry applications of blockchain technology
- Chapter 10. Risk-resilient supply chain using blockchain technology
- Chapter 11. Role of cryptocurrency in digital marketing
- Chapter 12. The integration of the blockchain technology into wine tourism
- Chapter 13. Adoption of blockchain technology: a case study of Walmart
- Chapter 14. Impact of blockchain on e-commerce: a SCOT analysis
- Chapter 15. Analytical impact of technology on the COVID-19 pandemic
- Chapter 16. Blockchain and the future of digital marketing
- Chapter 17. Motivating antecedents and consequences of blockchain technology in the insurance industry.