Handbook of research on contemporary consumerism
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumer...
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| Format: | eBook |
| Language: | English |
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Hershey, Pennsylvania
IGI Global,
[2020]
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| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
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| Online Access: | EBSCOhost Перейти в каталог НБ ТГУ |