Axiological dominance in advertising texts: A cross-cultural linguistic analysis of the UK, Egypt, and Belarus
The article presents a comprehensive axiological analysis of advertising texts across different cultural contexts. It scrutinizes linguistic and cultural factors that influence the axiological dominance in the promotional discourse. The sample materials comprise of 150 advertising texts from the UK,...
| Опубликовано в: : | Вестник Томского государственного университета. Филология № 97. С. 93-112 |
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| Главный автор: | |
| Формат: | Статья в журнале |
| Язык: | English |
| Предметы: | |
| Online-ссылка: | https://vital.lib.tsu.ru/vital/access/manager/Repository/koha:001273430 Перейти в каталог НБ ТГУ |