Analyzing the competitiveness of Yandex.Travel and Tutu.ru in the Russian travel market
This research examines the competitive positioning of two dominant digital travel platforms in Russia-Yandex.Travel and Tutu.ru-through the lens of Porter's Single Diamond Model. As the Russian travel industry undergoes a transition driven by digital adoption, shift in consumer behavior, and ev...
| Published in: | Вестник Томского государственного университета. Экономика № 72. С. 227-244 |
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| Main Author: | |
| Other Authors: | , |
| Format: | Book Chapter |
| Language: | Russian |
| Subjects: | |
| Online Access: | https://vital.lib.tsu.ru/vital/access/manager/Repository/koha:001291039 Перейти в каталог НБ ТГУ |