Storytelling branding in practice
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Berlin [a. o.]
Springer
2005
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| Subjects: | |
| Online Access: | Перейти в каталог НБ ТГУ |
| Physical Description: | 238 p. ill. |
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| Bibliography: | Bibliogr.: p. 228-230. - Index: p. 231-236 |
| ISBN: | 3540235019 9783540235019 |